As is the case for so many online retailers and eCommerce professionals, 2017 has been a year of growth and learning. More and more consumers are doing their shopping online than ever before. In fact, Forbes notes that Cyber Monday 2016 was the biggest eCommerce day in history with $3.39 billion in sales.

eCommerce trends for today and into 2018 are not as much about getting brick-and-mortar store customers to convert to online shopping as about persuading avid online shoppers to turn to you.

You can make a few simple tweaks to your already-existing platforms and advertising strategies to gain new customers and make them return again and again. A new year brings change and resolution—at SmartShyp we want you to work smarter and play the game to increase your revenue and bring success in 2018.

Go mobile

Your customers are probably familiar with your mobile platform, whether it is geared towards social media or online purchases or both. The key is creating the path of least resistance from first click to final purchase.

Although mobile users spend plenty of time on eCommerce sites, the percentage that actually make a purchase is low—Adobe reports that only 16% of mobile carts are successful, compared to 24% of carts filled on desktop computers. To convert casual lookers to serious buyers, optimize your site using mobile wallets and other accessible payment options.

Having an app is not enough—users are reluctant to install single-use apps and quick to abandon them. Streamlined mobile design and seamless payment options can be the make-or-break factor for successful mobile purchases.

Personalize the user experience

Click-bait-style quizzes are everywhere you turn on the internet. (Think back: when’s the last time you took one?) Their popularity has opened doors in the eCommerce world because users volunteer information in a fun, personalized way that blurs the lines between content and advertising.

Social media has adapted to this trend, which means it is more accessible to eCommerce business owners like you. Integrated features on various social media platforms allow content creators to quickly make a quiz (or other interactive application) that can be used to tailor the user experience so personally relevant products are at the forefront of your shop—and the first thing into your customers’ shopping carts.

As noted in the Huffington Post, personalization in eCommerce is a logical outcome of customers’ desires to feel connected to products, companies, and each other. That interactivity provides more effective promotion than any ad campaign can provide.

Create a community for product reviews

We are in the age of information and community. Capitalize on connectivity by creating a space for your loyal customers to hear feedback from each other and from you. Customers like to feel like product experts, and the peer validation that comes from eCommerce communities provides an environment for those productive conversations.

Eighty-five percent of eCommerce shoppers do online research before purchasing. Knowing that potential buyers will do their research, keep your web traffic on your site and create a community for users to share product reviews and peruse other users’ interests and lifestyles. You can even respond to users directly and make them buy into your product and really buy into you.

You are already likely sharing and creating content through social media—pour your energies into these platforms in the new year. By making your online platforms more user friendly, your users will make your business their business in 2018.

As your mobile and social media presence becomes more streamlined and intuitive for customers, they will feel a connectivity and community that will keep them coming back to your eCommerce shop all year long.