We all know of the big holidays for eCommerce: Black Friday, Cyber Monday, Christmas. Then, of course, there are 4th of July, Memorial Day, and Valentines. Almost every retailer in the country does some type of promotion around the big holidays.

But did you know there are literally hundreds of holidays and observances throughout the US that you can use as promotional events? Some are national, some are state level, some are local.

But as an eCommerce business owner, you want to give your customers every reason possible to come to your store and buy something. A promotion for X% off on selected items for Pioneer Day in Utah may be a perfect reason for someone to buy. Or perhaps it’s Bunker Hill Day in Massachusetts.

Depending on your niche and product selection, we’re certain you can use the following list of holidays to find an excuse to promote your store. Think big. Go beyond the few big holidays everyone expects. Take a look at the following list and start thinking through your 2019 promotional strategy.


Where Observed?
Jan 1TuesdayNew Year’s Day
Federal Holiday
Jan 6SundayEpiphanyChristian
Jan 7MondayOrthodox Christmas DayOrthodox
Jan 13SundayStephen Foster Memorial DayObservance
Jan 14MondayOrthodox New YearOrthodox
Jan 18FridayLee-Jackson DayState holidayVirginia
Jan 19SaturdayRobert E. Lee’s BirthdayState holidayFlorida
Jan 19SaturdayConfederate Heroes’ DayState holidayTexas
Jan 21MondayTu Bishvat/Tu B’ShevatJewish holiday
Jan 21MondayMartin Luther King Jr. Day
Federal Holiday
Jan 21MondayRobert E. Lee’s BirthdayState holiday
Alabama, Mississippi
Jan 21MondayIdaho Human Rights DayState holidayIdaho
Jan 21MondayCivil Rights DayState holiday
Arizona, New Hampshire
Jan 29TuesdayKansas DayObservanceKansas
Feb 1FridayNational Freedom DayObservance
Feb 1FridayNational Wear Red DayObservance
Feb 2SaturdayGroundhog DayObservance
Feb 3SundaySuper BowlSporting event
Feb 4MondayRosa Parks DayLocal observance
California, Missouri
Feb 5TuesdayChinese New YearObservance
Feb 12TuesdayLincoln’s BirthdayState holidayCT, IL, MO, NY
Feb 12TuesdayLincoln’s BirthdayLocal observanceFlorida
Feb 14ThursdayValentine’s DayObservance
Feb 14ThursdayStatehood DayLocal observanceArizona
Feb 15FridaySusan B. Anthony’s BirthdayLocal observanceCA, FL, NY, WI
Feb 16SaturdayElizabeth Peratrovich DayLocal observanceAlaska
Feb 18MondayPresidents’ DayFederal Holiday
All except DE, GA, IA, IN, KS, KY, LA, NC, NM, RI, WI
Feb 18MondayDaisy Gatson Bates DayState holidayArkansas
Feb 28ThursdayLinus Pauling DayLocal observanceOregon
Mar 1FridaySt. David’s Day
Observance, Christian
Mar 1FridayRead Across America DayObservance
Mar 1FridayEmployee Appreciation DayObservance
Mar 2SaturdayTexas Independence DayState holidayTexas
Mar 4MondayMaha ShivaratriHindu Holiday
Mar 4MondayCasimir Pulaski DayLocal observanceIllinois*
Mar 5TuesdayShrove Tuesday/Mardi Gras
Observance, Christian
Mar 5TuesdayShrove Tuesday/Mardi GrasState holiday
Alabama**, Louisiana
Mar 5TuesdayShrove Tuesday/Mardi GrasState holidayFlorida*
Mar 5TuesdayTown Meeting DayState holidayVermont
Mar 6WednesdayAsh WednesdayChristian
Mar 10SundayDaylight Saving Time starts
Clock change/Daylight Saving Time
Mar 17SundaySt. Patrick’s Day
Observance, Christian
Mar 17SundayEvacuation DayState holiday
Mar 18MondayEvacuation Day observedState holiday
Mar 20WednesdayMarch EquinoxSeason
Mar 21ThursdayHoliHindu Holiday
Mar 21ThursdayPurimJewish holiday
Mar 25MondayMaryland DayLocal observanceMaryland
Mar 25MondaySeward’s DayState holidayAlaska
Mar 26TuesdayPrince Jonah Kuhio Kalanianaole DayState holidayHawaii
Mar 29FridayNational Vietnam War Veterans DayObservance
Mar 31SundayCésar Chávez DayState holiday
CA, CO***, TX***
Apr 1MondayCésar Chávez Day observedState holidayCalifornia
Apr 2TuesdayPascua Florida DayLocal observanceFlorida
Apr 3WednesdayIsra and Mi’rajMuslim
Apr 6SaturdayNational Tartan DayObservance
Apr 9TuesdayNational Library Workers’ DayObservance
Apr 13SaturdayThomas Jefferson’s BirthdayObservance
Apr 14SundayPalm SundayChristian
Apr 15MondayTax DayObservance
Apr 15MondayFather Damien DayLocal observanceHawaii
Apr 15MondayPatriot’s DayState holiday
Maine, Massachusetts
Apr 15MondayBoston MarathonSporting event
Apr 16TuesdayEmancipation DayState holiday
District of Columbia
Apr 18ThursdayMaundy ThursdayChristian
Apr 19FridayGood FridayState holiday
CT, DE, HI, IN, KY, LA, NC, ND, NJ, TN, TX***
Apr 20SaturdayHoly SaturdayChristian
Apr 20SaturdayPassover (first day)Jewish holiday
Apr 21SundayEaster Sunday
Observance, Christian
Apr 21SundaySan Jacinto DayState holidayTexas
Apr 22MondayEaster Monday
Observance, Christian
Apr 22MondayOklahoma DayLocal observanceOklahoma
Apr 22MondayConfederate Memorial DayState holidayAlabama
Apr 22MondayState HolidayState holidayGeorgia
Apr 24WednesdayAdministrative Professionals DayObservance
Apr 25ThursdayTake our Daughters and Sons to Work DayObservance
Apr 26FridayOrthodox Good FridayOrthodox
Apr 26FridayArbor DayState holidayNebraska
Apr 26FridayConfederate Heroes’ DayLocal observanceFlorida
Apr 27SaturdayLast Day of PassoverJewish holiday
Apr 27SaturdayOrthodox Holy SaturdayOrthodox
Apr 28SundayOrthodox EasterOrthodox
Apr 29MondayOrthodox Easter MondayOrthodox
Apr 29MondayConfederate Memorial DayState holidayMississippi
May 1WednesdayYom HaShoah
Jewish commemoration
May 1WednesdayLaw DayObservance
May 1WednesdayLoyalty DayObservance
May 1WednesdayLei DayLocal observanceHawaii
May 2ThursdayNational Day of PrayerObservance
May 3FridayKentucky OaksSporting event
May 4SaturdayKent State Shootings RemembranceLocal observanceOhio
May 4SaturdayKentucky DerbySporting event
May 4SaturdayRhode Island Independence DayLocal observanceRhode Island
May 4SaturdayNational Explosive Ordnance Disposal (EOD) DayObservance
May 5SundayCinco de MayoObservance
May 6MondayRamadan StartsMuslim
May 6MondayNational Nurses DayObservance
May 8WednesdayTruman DayState holidayMissouri
May 9ThursdayYom Ha’atzmautJewish holiday
May 10FridayConfederate Memorial DayLocal observanceNorth Carolina
May 10FridayConfederate Memorial DayState holidaySouth Carolina
May 10FridayMilitary Spouse Appreciation DayObservance
May 12SundayMother’s DayObservance
May 15WednesdayPeace Officers Memorial DayObservance
May 17FridayNational Defense Transportation DayObservance
May 18SaturdayArmed Forces DayObservance
May 18SaturdayPreakness StakesSporting event
May 22WednesdayEmergency Medical Services for Children DayObservance
May 22WednesdayNational Maritime DayObservance
May 22WednesdayHarvey Milk DayLocal observanceCalifornia
May 23ThursdayLag BaOmerJewish holiday
May 25SaturdayNational Missing Children’s DayObservance
May 27MondayMemorial Day
Federal Holiday
May 27MondayJefferson Davis’ BirthdayLocal observanceMississippi
May 30ThursdayAscension DayChristian
Jun 1SaturdayLailat al-QadrMuslim
Jun 1SaturdayStatehood DayLocal observance
Kentucky, Tennessee
Jun 3MondayJefferson Davis’ BirthdayState holidayAlabama
Jun 3MondayJefferson Davis’ BirthdayLocal observanceFlorida
Jun 4TuesdayEid al-FitrMuslim
Jun 6ThursdayD-DayObservance
Jun 8SaturdayBelmont StakesSporting event
Jun 9SundayPentecostChristian
Jun 9SundayShavuotJewish holiday
Jun 10MondayWhit MondayChristian
Jun 11TuesdayKamehameha DayState holidayHawaii
Jun 14FridayArmy BirthdayObservance
Jun 14FridayFlag DayObservance
Jun 16SundayTrinity SundayChristian
Jun 16SundayFather’s DayObservance
Jun 16SundayBunker Hill DayLocal observanceMassachusetts
Jun 19WednesdayJuneteenthLocal observance
All except HI, MD, MP, MT, ND, NH, SD, TX, UT
Jun 19WednesdayEmancipation DayState holidayTexas
Jun 20ThursdayWest Virginia DayState holidayWest Virginia
Jun 20ThursdayAmerican Eagle DayObservance
Jun 21FridayJune SolsticeSeason
Jun 23SundayCorpus ChristiChristian
Jul 4ThursdayIndependence Day
Federal Holiday
Jul 14SundayBastille DayObservance
Jul 24WednesdayPioneer DayState holidayUtah
Jul 27SaturdayNational Korean War Veterans Armistice DayObservance
Jul 28SundayParents’ DayObservance
Aug 1ThursdayColorado DayLocal observanceColorado
Aug 4SundayCoast Guard BirthdayObservance
Aug 7WednesdayPurple Heart DayObservance
Aug 11SundayTisha B’AvJewish holiday
Aug 11SundayEid al-AdhaMuslim
Aug 12MondayVictory DayState holidayRhode Island
Aug 14WednesdayRaksha BandhanHindu Holiday
Aug 15ThursdayAssumption of MaryChristian
Aug 16FridayStatehood Day in HawaiiState holidayHawaii
Aug 16FridayBennington Battle DayState holidayVermont
Aug 19MondayNational Aviation DayObservance
Aug 21WednesdaySenior Citizens DayObservance
Aug 23FridayJanmashtamiHindu Holiday
Aug 26MondayWomen’s Equality DayObservance
Aug 27TuesdayLyndon Baines Johnson DayState holidayTexas
Aug 31SaturdayMuharramMuslim
Sep 2MondayGanesh ChaturthiHindu Holiday
Sep 2MondayLabor Day
Federal Holiday
Sep 7SaturdayCarl Garner Federal Lands Cleanup DayObservance
Sep 8SundayNational Grandparents DayObservance
Sep 9MondayCalifornia Admission DayLocal observanceCalifornia
Sep 11WednesdayPatriot DayObservance
Sep 17TuesdayConstitution Day and Citizenship DayObservance
Sep 18WednesdayAir Force BirthdayObservance
Sep 20FridayNational POW/MIA Recognition DayObservance
Sep 21SaturdayNational CleanUp DayObservance
Sep 22SundayEmancipation DayLocal observanceOhio
Sep 23MondaySeptember EquinoxSeason
Sep 27FridayNative American DayLocal observanceCalifornia
Sep 29SundayNavratriHindu Holiday
Sep 29SundayGold Star Mother’s DayObservance
Sep 30MondayRosh HashanaJewish holiday
Sep 30MondayRosh HashanaState holidayTexas***
Oct 4FridayFeast of St Francis of AssisiChristian
Oct 7MondayDussehraHindu Holiday
Oct 7MondayChild Health DayObservance
Oct 9WednesdayLeif Erikson DayObservance
Oct 9WednesdayYom KippurState holidayTexas***
Oct 9WednesdayYom KippurJewish holiday
Oct 13SundayNavy BirthdayObservance
Oct 13SundayChicago MarathonSporting event
Oct 14MondayFirst Day of SukkotJewish holiday
Oct 14MondayColumbus DayFederal Holiday
All except AK, AR, CA, DE, FL, HI, MI, MN, ND, NV, OR, SD, TX, VT, WA, WY
Oct 14MondayColumbus DayLocal observanceFlorida
Oct 14MondayNative Americans’ DayLocal observanceSouth Dakota
Oct 14MondayIndigenous People’s DayLocal observance
AK, CA**, MN**, WA**
Oct 15TuesdayWhite Cane Safety DayObservance
Oct 16WednesdayBoss’s DayObservance
Oct 18FridayAlaska DayState holidayAlaska
Oct 19SaturdaySweetest DayObservance13 states
Oct 20SundayLast Day of SukkotJewish holiday
Oct 21MondayShmini AtzeretJewish holiday
Oct 22TuesdaySimchat TorahJewish holiday
Oct 25FridayNevada DayState holidayNevada
Oct 27SundayDiwali/Deepavali
Observance, Hinduism
Oct 31ThursdayHalloweenObservance
Nov 1FridayAll Saints’ DayChristian
Nov 2SaturdayAll Souls’ DayChristian
Nov 3SundayDaylight Saving Time ends
Clock change/Daylight Saving Time
Nov 3SundayNew York City MarathonSporting event
Nov 9SaturdayThe Prophet’s BirthdayMuslim
Nov 10SundayMarine Corps BirthdayObservance
Nov 11MondayVeterans Day
Federal Holiday
Nov 28ThursdayThanksgiving Day
Federal Holiday
Nov 29FridayState HolidayState holidayGeorgia
Nov 29FridayPresidents’ DayState holidayNew Mexico
Nov 29FridayLincoln’s Birthday/Lincoln’s DayState holidayIndiana
Nov 29FridayDay After ThanksgivingState holiday20 states
Nov 29FridayFamily DayState holidayNevada
Nov 29FridayAcadian DayState holidayLouisiana
Nov 29FridayBlack FridayObservance
Nov 29FridayAmerican Indian Heritage DayState holidayMaryland
Dec 1SundayFirst Sunday of AdventChristian
Dec 1SundayRosa Parks DayLocal observanceOhio, Oregon
Dec 2MondayCyber MondayObservance
Dec 6FridaySt Nicholas DayObservance
Dec 7SaturdayPearl Harbor Remembrance DayObservance
Dec 8SundayFeast of the Immaculate ConceptionChristian
Dec 12ThursdayFeast of Our Lady of GuadalupeChristian
Dec 13FridayNational Guard BirthdayObservance
Dec 15SundayBill of Rights DayObservance
Dec 17TuesdayPan American Aviation DayObservance
Dec 17TuesdayWright Brothers DayObservance
Dec 21SaturdayDecember SolsticeSeason
Dec 23MondayChanukah/Hanukkah (first day)Jewish holiday
Dec 24TuesdayChristmas EveState holiday
KS**, MI, NC, ND, OK, SC, TX, VA**, WI
Dec 24TuesdayChristmas Eve
Observance, Christian
Dec 24TuesdayWashington’s BirthdayState holiday
Georgia, Indiana
Dec 25WednesdayChristmas Day
Federal Holiday
Dec 26ThursdayKwanzaa (first day)Observance
Dec 26ThursdayDay After Christmas DayState holiday
Dec 30MondayLast Day of ChanukahJewish holiday
Dec 31TuesdayNew Year’s EveState holidayLA, MI, WI
Dec 31TuesdayNew Year’s EveObservance