Social media platforms and tools change quickly. Here is a list of new social media tools to try in 2017.
There are tools to generate and curate content, launch and measure campaigns, and connect with experts and customers. Most of the tools are free or have free plans.
If you are interested in developing your brand on Snapchat, consider Snaplytics. The mission of Snaplytics is to shed light on what marketing efforts are working on Snapchat. The platform has features for brand analytics, publishing and managing stories on Snapchat, and competitor analysis. Compare multiple accounts on Snapchat, schedule stories ahead of time, and get actionable metrics and insights. Price: Free for 1 Snapchat account. Premium plans start at $29 per month.
Adobe Spark. Create social graphics, web stories, and animated videos with features from Adobe Spark. With Spark Post, pick a photo, add text, and apply design filters to easily create compelling visual content. With Spark Page, turn words and images into magazine-style web stories. With Spark Video, simply record your voice, add photos or icons, select soundtracks and motion to create in minutes. Price: Free.
Yala is a free chatbot that tells you the best time to post to multiple social networks. Increase your engagement on the items you’re sharing. Yala is currently for Slack, but request to be notified when it’s available for SMS, Facebook Messenger, and others. Price: Free.
PostReach is a content analytics tool for content marketers and bloggers. Measure the performance of your content from the moment it’s published. See key traffic stats and sources for every post. PostReach will continually monitor your content and show you how many shares you’re getting on Twitter, Facebook, LinkedIn, and Pinterest. PostReach tells you who has shared your content (and your competitor’s) on Twitter and makes it easy to reach out to them. Price: Plans start at $10 per month.
For social media managers, Ghost Browser can be a handy productivity tool as well as a browser. Log into one website with many accounts simultaneously. Save a group of sessions to a project. Ghost Browser allows you to install any Chrome extension directly from the Chrome store, so you don’t have to give up on your favorite productivity tools. Price: Free. Pro version is $15 per month.
Falcon.io is a social media and customer-experience-management platform. Sync your social and online and offline content-marketing activities in one calendar. Create your own campaign pages. Discover, attract, and engage customers, and connect social data to what you already know across departments and channels. Price: Contact on pricing.
Zest is a Chrome tab feed of content suggested by marketers, all manually moderated. Zest is used by companies such as Buffer, SEMrush, and Ahrefs. Personalize your feed and content. Choose the marketing tags that are relevant for you, and customize Zest’s theme and layout to fit your preferences. Price: Free.
Quuu is a source for hand-curated content suggestions for social media. Select from over 300 interest categories to receive suggestions that matter to you and your audience. Choose how many suggestions you’d like to send to your social profiles via your Buffer or HubSpot account. Let Quuu handle everything, or you can manually approve suggestions. Price: Free up to 5 interest categories. Pro plans start at $10 per month.
Refind is a tool for social search and content curation. Follow people and interests to discover links that matter to you. Or search the web as you always do and Refind highlights links you or your friends saved when you search on Google. Use Refind to generate a newsletter and email a digest of your favorite links to your fans. Price: Free.
Rocketium is a tool to easily and quickly create compelling videos with added text. Simply upload images and type text, then add motion. Save time using custom themes to clone content. Use different themes and video formats for different channels. Publish directly to Facebook, Twitter, and YouTube. Price: Free plan offers watermark videos. Paid plans start at $40 per month.
Intellifluence is a platform to find the best influencers to represent your brand. Communicate directly with influencers, and manage interactions in one spot. Price: Plans start at $19 per month.
Mailshake is a tool to promote content, build relationships, and generate leads through cold emails. Answer a few questions to generate a personalized email for your campaign. Once your campaign is ready, drop in new contacts and your message sequence will begin sending. Tweak your messages for the next round of contacts as you learn what works best. Price: $9 per month.